Last edited by Kesar
Sunday, April 26, 2020 | History

2 edition of Research methods for media and communication found in the catalog.

Research methods for media and communication

Niranjala Weerakkody

Research methods for media and communication

  • 116 Want to read
  • 22 Currently reading

Published by Oxford University Press in South Melbourne, Vic, Oxford .
Written in English

    Subjects:
  • Mass media -- Research,
  • Advertising -- Research,
  • Public relations -- Research

  • Edition Notes

    StatementNiranjala Weerakkody.
    Classifications
    LC ClassificationsP91.3 .W44 2009
    The Physical Object
    Pagination308 p. ;
    Number of Pages308
    ID Numbers
    Open LibraryOL23965920M
    ISBN 100195560442
    ISBN 109780195560442
    LC Control Number2009419134

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Research methods for media and communication by Niranjala Weerakkody Download PDF EPUB FB2

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Qualitative Research Methods for Media Studiesprovides students and researchers with the tools they need to perform critically engaged, theo-retically informed research using methods that include interviewing, focus groups, historical research, oral histories, ethnography and participant observation, and textual analysis.

Quantitative researchers view the data-gathering and analysis process as concrete and tangible, not requiring the researcher to contact the actual people involved in communication (Ting-Toomey, ). A Personal Journey of Identifying, Developing, and Publishing Survey-Based Research in an Emerging Research Area: Incubation of Early Stage Technology Entrepreneurial Ventures Addressing Cultural Challenges of Adapting Standardized Survey Instruments: The Experience of Arabicizing a Breast Cancer Awareness Measure.

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Contents. Preface to the second edition 1. Introduction to media and communication research 2. The research process 3. Researching ownership and media policy 4.

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Ideal for research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication : $   SAGE Research Methods Online aggregates materials from SAGE's journal and reference content, including dictionaries, datasets, case studies, and books.

Researchers can explore methods with the Methods Map tool and gather context (including sample data sets) to help design research projects, understand particular methods or identify a new method Author: Katy Boss.

Book Description. This Handbook of Visual Communication explores the key theoretical areas and research methods of visual communication. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in.

Research Methods in Media and Communication, second edition, is a comprehensive and user-friendly introduction to media and communications book explores the various aspects and processes related to carrying out research, and introduces the quantitative and qualitative data collection methods as applied to media studies, journalism and public relations.

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The book explores the various aspects and processes related to carrying out research, and introduces the quantitative and qualitative data collection methods as applied to media studies, journalism and public : Niranjala Weerakkody. Media and Communication Research Methods, Fourth Edition is a concise and practical text designed to give students a step-by-step introduction to conducting media and communication research.

Offering real-world insights along with the author’s signature animated style, this text makes the discussion of complex qualitative and quantitative methods easy to comprehend.

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Communication research generally refers to the attempt to discover trends or facts in the field of communication and mass media. Mass media comprises various forms of communication, addressing and reaching a large audience, and includes radio, television, newspapers and magazines, books, recordings, billboards and the Internet.

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Description of the book "Media and Communication Research Methods: An Introduction": Building directly on the success of its predecessor, Mass Communication Research Methods, this book provides a clear and accessible introduction to key research methods, approaches and tools available for the study of media and communication processes.

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